Caesars Entertainment is the official casino and betting partner of the Chicago White Sox, and the two will continue to collaborate for years under their new agreement.
Caesars is expanding its presence in Illinois sports betting, building on its existing partnerships with casinos like Harrah’s Joliet, Harrah’s Metropolis, and Grand Victoria Elgin.
Caesars Entertainment Chairman Tom Reeg declared:
This is an ideal moment for Caesars to partner with a well-known franchise like the Chicago White Sox. Illinois boasts some of the most devoted sports fans in the nation. With our state-of-the-art hotels and the newly updated Caesars Sportsbook app, now offering mobile registration, we can offer premium sports experiences to White Sox enthusiasts and sports fans across the state.
White Sox collaboration with Caesars
The Caesars-White Sox relationship should bring many benefits to both parties.
The agreement grants Caesars permission to feature White Sox logos on the company’s websites.
In addition, Caesars will have signage prominently displayed throughout Guaranteed Rate Field, ensuring that viewers at home or in the stadium will be exposed to their advertisements near the outdoor video boards.
Fans of the White Sox who are members of Caesars Rewards can earn points by wagering on the team. By collecting enough points, you have the opportunity to redeem them for special invitations to exclusive team gatherings.
Brooks Boyer, Chief Revenue and Marketing Officer of the White Sox, expressed that the team’s new partnership was a clear and easy choice.
We are dedicated to improving the image of our merged company and to jointly ensuring our fans receive an outstanding sports and leisure experience. This is achieved through our collaboration with Caesars, a widely recognized leader in the leisure industry. By partnering with Caesars, we aim to elevate our fans’ enjoyment by introducing new experiences and programs, thanks to the industry’s dynamic talent.
Caesars wants to advance in the rates.
As the Bulls and Cubs wrap up their seasons, the White Sox have emerged as the top choice for sports bettors. Taking advantage of this trend, Caesars is now promoting its exclusive White Sox offer.
At the moment, the company is on the outskirts, watching the top competitors in the local market.
Below is a summary of the rankings of each sportsbook based on the total handle in Illinois since the start of sports betting. The handle represents the total amount of money wagered by bettors at each sportsbook.
- DraftKings:$ 3.6 billion ( effective as of August 2020 )
- FanDuel, founded in August 2020, has a valuation of $3 billion.
- BetRivers, which was established in June 2020, has a valuation of $2.1 billion.
- According to PointsBet, $2.1 billion was introduced in September 2020.
- Barstool’s valuation stood at $577 million as of March 2021.
- Caesars was launched in September 2020 with an initial investment of $187 million.
With the assistance of new partnerships, Caesars could potentially outwit their rivals in the state of Illinois.
Caesars has implemented a unique marketing approach targeting White Sox supporters, providing exclusive betting options connected to the state’s cherished team. Competing casinos in the area are unable to provide this service because of Caesars’ exclusive agreement.
